Notes on building in public
What I share, what I keep private, and why transparency is a growth channel.
Building in public isn’t a personality trait. It’s a distribution strategy.
When you share progress, revenue, and decisions, you create a trail of proof. People follow the journey. Some become customers. A few become collaborators.
What I share
- Product launches and updates
- Metrics that matter (revenue, users, churn when relevant)
- Hard lessons after shipping something that didn’t work
- Stack choices only when they affect the outcome
What I don’t share
- Private customer details
- Half-baked strategy that confuses more than it helps
- Vanity metrics with no context
The quiet advantage
Public building forces clarity. If you can’t write a short update about what you shipped this week, you probably didn’t ship anything.
It also attracts the right people: other builders who care about speed, simplicity, and sustainable products — not theater.
Share the work. Keep the ego out of it.